Una lengua para Latinos

So yesterday MTV rolled out its raucous red carpet to honor the best of the year's pop, rock and reggaeton from Latin America with its eighth annual Los Premios MTV awards in Los Angeles on Thursday (Associated Press). However, a fellow social media pal @UrbanJibaro brought something really strange to my attention *see image above*. So while the main show (MTV Music Awards) gets a moon man, the pink tongue-shaped statue is apparently inspired by Kiss' Gene Simmons.

Does this really make any sense? Now I know Latinos are into many things INCLUDING rock but why Kiss? MTV if you're out there let us know...we demand answers :).