Friday, February 19, 2016

Buzzfeed launched Pero Like

Just yesterday I presented on how to reach the Latino audience. So how do you? The answer is not that easy because it depends on a LOT of factors.

It's been no secret that Buzzfeed has invested a lot in hiring Latino employees and even Latino content. Just recently they launched a YouTube and Facebook content driven site called Pero Like. The platform will have “content that resonates with English-speaking Latinxs,” according to tweets announcing the project from staffers Alex Alvarez and Norberto BriceƱo. What did you notice there...Latinxs?

Wednesday, February 17, 2016

Myths and Realities of Engaging the U.S. Latino Audience

Tomorrow afternoon I get to speak at the Washington Nonprofit Conference. The session titled "Myths and Realities of Engaging the U.S. Latino Audience" is about just that: why it's important for nonprofits to engage with U.S. Latinos and horrible myths. Remember...a bad translation can really mess up your entire campaign.

Monday, February 15, 2016

A quick update from Navaja

So where have I been?

It's been months since I have written a post and years since I've regularly updated the blog. Probably not the best strategy. Since 2008 I've enjoyed accepting pitches and just regularly writing about anything of interest. Yes it is difficult maintaining a blog and finding new ideas so I welcome anything you think would be great to discuss!