Wednesday, June 30, 2010

Tweets of the Day is Back

I know I haven't had Tweets of the Day in a while but as you know we all need a little break. Twitter is changing every day and there's even something called "Promoted Tweets". Have we gone too far? I don't think so. Here are today's Tweets of the day.

Movies. They can get bashed with a single Tweet.

We all love free stuff. So why not announce it!

Woops. lol

A little behind in our social media are we? It's okay to ask.

Plug in Time: 5th Annual Gamma Picnic

As if you already had plans for all of July? Everyone's favorite summer activity is back and we're ready to go swimming. I mean who doesn't like hanging out with Gamma Phi Sigma? (Don't answer that). But Nockamixon State Park is a lot of fun. The 5,283-acre park is in the rolling hills of scenic Bucks County, close enough to Philadelphia for a day trip, but far enough away for a vacation. There's also a pool...'nuff said.

The picnic costs $5 but it's for a good cause...we're starting a philanthropy which encompasses scholarships for high school students and more. We'll also be selling tickets to the RISC Stepshow on Saturday, August 14th, 2010 in NYC.

Tuesday, June 29, 2010

Target Hispanic Media?!

As everyone by now knows, a lot of organizations are looking to cater to Hispanic audiences. With that said, a lot of public relations campaigns are turning into Hispanic media. But where do you start? Where do you find the local Hispanic newspapers, Telemundo, Univision, web pages, etc?

Hispanic media is no longer coming of age – it's established and it's powerful...just look at the National Association of Hispanic Journalists. To help you tap into this highly-influential group, PRnewswire has launched a robust media targeting database service – Hispanic MEDIAbaseTM, powered by Hispanic PR Wire.

Hispanic MEDIAbaseTM can help you:

  • Launch a Hispanic blogger campaign and encourage social media sharing, giving your message the opportunity to go viral

  • Create and save individual, targeted U.S. Hispanic media lists for your clients or organizational news concerning healthcare, consumer goods, travel and tourism, and more

  • Find individual Hispanic journalists and send a personalized pitch about your upcoming product launch

  • Tell your story to the radio and television broadcasters who are most likely to invite your Hispanic expert spokesperson to the studio for a live interview

For more information visit

Viajando con Veronica en Filadelfia

A lot of people wonder what I do for work and to be honest I prefer I have them not know. They just need to know I work with media of all types. Well this Saturday, if you live anywhere in or around New England, you get to see the final product of my work! A little over a month ago I brought a camera crew to explore Philadelphia for four whole days! We covered everything including Historic Philadelphia, El Centro do Oro, Philadelphia Zoo, Please Touch and my favorite Sesame Place!

Airing este sabado a las 10, "Orale Con Veronica" will take you to Philadelphia! "Orale Con Veronica" showcases local talent, highlights a variety of topics important to the Latino community, and provides advice and information for its viewers. The segment I helped out with is "Viajando Con Veronica"; it discovers affordable and some times FREE places and activities for people to enjoy with family and friends in their own city emphasizing on historic landmarks and public parks.

So enjoy and let me know what you think.

Monday, June 28, 2010

Museo de las Americas

I'm a huge fan of celebrating your culture; that's why every time I visit a new city, I want to see where all the Latinos are hiding. Last week I attended the National Association of Hispanic Journalists convention in Denver, CO and to my surprise, there were Latinos. According to Denver's Convention & Visitors Bureau, "Hispanic Denver is vibrant, alive, and teeming with energy. According to the Colorado State Demography office, 34% of Denver's population is Hispanic."

I was able to walk through the Sante Fe Art District which made me think I was walking through Mexico. Then I came across the Museo de las Americas which educates the community about the diversity of Latino Americano art and culture from ancient to contemporary through innovative exhibitions and programs. Although it's a small gallery space, I'm glad there's something like this in Denver. El museo reminded me of Taller PR in Philadelphia. So if you're ever in the Denver area, be sure to stop by.

The Klass Klown

For the past few days John Leguizamo has been in Philadelphia for his one-man show "Klass Klown". I went yesterday to watch him with amigos and yes it was amazing. I've already watched "Freakz" and "Sexaholics" so I didn't know what to expect.

"Klass Klow" goes deeper into Leguizamo's life and it makes you look back into your own life and your own crazy familia. By bringing his Puerto Rican/Colombian culture into the mix it makes it even funnier. As we should know, we all have strong ties to our family but sometimes things can get a little ugly. It's amazing how he can just put his dad, mom, wife and kids out in the open and have us laugh about them. However, there is one scene which sort of makes you want to wish you packed a tissue...I won't ruin it for you.

So if you're in Philadelphia you have until Wednesday to catch him at the Philadelphia Theatre Company. Or you can catch him at later dates in other cities.

Wednesday, June 23, 2010

Out the Office...Again

I'm currently at the NAHJ convention in Denver, CO. Yes they have tornado shelters.

See you all next Monday!

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Tuesday, June 22, 2010

Leguizamo in Philly!

Fan of John Leguizamo? I know I am. And if I had the opportunity to see him live I would definitely take it. For you Philadelphia area residents, now you can watch him at the Suzanne Roberts Theatre, home of the Philadelphia Theatre Company. John will be in Philly from Thursday, June 24th - Wednesday, June 30th presenting his comedy "Klass Klown".

Tickets are only around $40 and the show starts at 8 p.m. each day (except Sunday). So if anyone wants to go with me, I'll either go Sunday, Monday or Tuesday. As I say, please advise. To purchase tickets click here.

P.S. For those that love coupons I have a $10 off code to use.

Calling All Drink Makers

Cuba Libre Restaurant & Rum Bar is giving their fans a chance to create their own rum-based cocktail to be featured at all Cuba Libre Restaurant & Rum Bar locations including their new location in Washington DC opening in September! Thankfully the restaurant knows there are professional drink makers and those who just make drinks so they've divided up the contest for amateurs and professional bartenders.

Entering is simple; all you need to do is submit a rum-based cocktail recipe for consideration on Cuba's Facebook page. Your entry can be in the form of a video or a text post and will be reviewed by a panel consisting of our beverage managers, top bartenders and chefs from each location. Sorry kids but you also have to be 21+.

Monday, June 21, 2010

Win a "Twilight: Eclipse" Movie Package!

I'm not really a fan of the Twilight series but I know there is a HUGE fan base. In fact it's pretty funny what the saga has done with picking a "team". However, I am a huge fan of winning stuff and even giving out prizes. Now is your change to win an exclusive ECLIPSE prize package. Each prize pack includes:
  • The Twilight Saga: Eclipse mini poster
  • Bracelete
  • Pen
  • A voucher to download the soundtrack for free online
  • Pin
  • T-shirt
So what do you have to do to win you ask? Just leave a comment (with a contact e-mail) and tell me which "team" you choose and why! Are you into werewolves or vampires?! I'd let you know who I choose but maybe I'll tell you after the contest is over haha.

Twilight: Eclipse hits theaters next Wednesday, June 30th. P.S. Did you know there are three Hispanic actors: Christian Serratos, Alex Meraz and Catalina Sandino Moreno (Maria Full of Grace)? News to me.

Movie: Toy Story Tres!

"You've saved our lives, we are eternally grateful." That's what I say to Pixar after watching Toy Story 3...amazing. I came in to the theater not knowing what to expect; even 30 min into the movie I didn't know which direction it was going in. However, soon after discovering Sunnyside Day Care and all the craziness that happens at day care, I instantly started laughing along with the kids (and adults) in the theater.

I won't mess up the movie for you but I suggest you see it even if you don't have a child with you. Even more interesting is that Buzz Lightyear turns Spanish! Yes Spanish, not Latino. He even has the "lisp" and dances tango. A completely different attitude, this Buzz falls in love and wins the heart of Spanish kids. So go out and see the movie! I'm sure 3-D isn't that different from the regular version. At the end though, we can finally have closure and get ourselves to college:).

Enter at Your Own RISC

The time is here for Greeks across the nation to compete in the annual step show in New York City. Remo Production, Inc., in collaboration with the Step/Stroll Coalition, is proud to announce the official launch of R.I.S.C. (Remo Inc Step Championship) formerly known as Step 11. This new stepping event is dedicated to unifying stepping among members of the Latino and African American fraternal community. The 2nd Annual R.I.S.C. Event is scheduled to take place on Saturday, August 14 in New York City.

Step shows are always controversial. I mean just look at what Sprite Step Off did; Zeta Tau Alpha won the show. However, after all the media attention and who knows what else, the results were switched into a tie. A tie. It seems as though no one likes ties, especially in the Greek community. So who will participate in the RISC step show? Just wait and see. I would actually love to see a mix of African-American and Latino step register!

Who are you looking forward to see?

Date: Saturday, August 14
Time: 6:00pm
Location: York College - Queens, New York
Registration and Tickets our on SALE NOW!!!!

1st Place Fraternity & Sorority - $1,000 Cash Prize

Friday, June 18, 2010

That Really Doesn't Grind My Gears...Relaxing

You ever get those times where all you want to do is relax? Maybe it's after a weekend of too much partying or after a long week at work? Either way, sometimes staying at home and resting is good for the soul. Whether or not it's going to be like that for me is up in the air since I'm going home today for Father's Day/Dad's Bday (weird I know). However, I'm coming back to Philly Saturday evening for an annual get-to-gether.

Have a great weekend!

Summer Solstice

Summer is just around corner so everyone is celebrating in their own unique way. It's going to be a sunny/warm weekend so I suggest you start your plans...yesterday. Something different you can do is kick off the summer in style as artists from Philly and beyond descend on the Kimmel Center for fifteen hours of nonstop fun—all for only $10! During the day, enjoy family activities, face painting, classical, and dance performances. As the sun sets, get down with indie bands, club dancing, Forte's late-night lounge, and a drag show.

For you bomba y plena enthusiasts, join Tato Torres and Yerbabuena starting at 7:30 p.m. Yerbabuena is a group of composed of musicians, singers and dancers from the New York City area, who share an intense passion for the musical traditions of Puerto Rico and the Caribbean under the musical direction of singer-composer-musician Tato Torres. It's great seeing the Kimmel Center expand with different programming for the summer. Will you join them?

Thursday, June 17, 2010

Yuumm...Dominican Food

So hate me for loving food but there's a new restaurant near mi casa! Well actually I don't think it's new but it is under new management. Cafe Colao Restaurant is now open for business serving tasty Dominican food. It includes everything from sancocho, pollo guisado, pernil, arroz amarillo and my favorite...rice with black beans. And for those not really looking to experiment with Latino food, they serve Philly cheesesteaks and other American sandwiches.

Best part, you can call for free delivery! (215) 787-9990. Cafe Colao is reasonably priced as well so you won't be spending that much money. Anyone want to come with and try it?!

That Really Grinds My Gears...Why do you hate the horns?

If you're into futbol then you know what goes on at games. For some reason here in the United States, the "horns" became an issue at the games. I can't believe this is even brought up! Ever since I can remember I hear loud horns during futbol games. And remember, it's futbol, not soccer. I'm not even sure what soccer means. Nonetheless, it seems that every country gets what futbol really means except this one. I still hope the USA gets the World Cup bid for 2018 or 2022...that would be amazing.

P.S. Go Japan! Or Spain!

Wednesday, June 16, 2010

Tweets on a Warm Day

Warmer weather is here and everyone is more and more excited for summer events. In fact, it seems as though everything always happens in the summer. Let's savor these moments because soon it'll be 20 least we don't live in Chicago j/k. Here are today's tweets of the day.

RTing something funny is always a plus.

Are we really excited about the new iphone? What about iphone5?

Yes. I'm super excited for this movie!

Ikea. It should be part of our everyday tweets.

What's A Day Like At Sesame Place?

I'm a huge fan of Sesame Street and it's been years since I went to Sesame Place in Langhorne, PA. Growing up with my brother we loved the show and learning about life. Just goes to show you we can learn from TV shows.

Last week I was given the opportunity to take a camera crew up there (25 min from Philly) and show them around! As I walked around I sort of wished I had a son/daughter to play with but nonetheless maybe in the future haha. Enjoy the video shot entirely through a Flip Cam!

Tuesday, June 15, 2010

Persons Unknown : Show Unknown

So as we all know NBC canceled HEROES and ABC finally pulled the plug on Lost. So now what are we to do with our lives? How about watch another show that will make us go crazy...Persons Unknown! The story follows 7 complete strangers whom all wake up in a hotel and ask, "Why am I here?!" They soon find out they are trapped in some strange small town where Chinese men serve them Chinese food. The hotel is also run by one staff member who mentioned in episode two, "Don't or they'll kill me." So who are they? I don't know and it's getting on my nerves. By the end of the summer there will be a dramatic ending with more unanswered questions.

One more thing. Can someone also tell me how Televisa is involved? What's the connection!?

What is your Mundo

Ford has rolled out a new campaign specifically targeting Spanish speaking communities in the US and is built on the concept of "What is your Mundo", with an emphasis on the personalities of 3 characters and their "mundo". How is the new Ford Fiesta relevant?

Well cars have personalities, we seem to give our car a name and we always like to add new features to it. I like these commercials because they don't feature the car and they aren't necessarily selling it to you. Get it?

Monday, June 14, 2010

Let's Play...Who Will Win

Once again the 2010 World Cup gives us reasons to even do more activities on the internet! I'm currently registered with ESPN's 2010 Soccer Pick 'Em fantasy league and I'm loving it. It's really fun to see who we pick. In fact, it's interesting to see how we pick; just because a top ranking team is playing a low ranking team doesn't mean the top team will win. In fact, I'd say 50% of the WC games have been ties!

So who do you have winning? If you look at past winners, survey's say Brazil, Germany or Italy are favorites. You'll also notice that no North American, African or Asian team has won the WC since the beginning (1930). For some reason I'd like to see Spain win...maybe even Japan.

Jarritos are Winning My vote

Ah yes, I finally had a Jarrito! Although I usually do not like drinking soda, this was actually quite refreshing. May I add there are 11 flavors for you to choose from!? The word jarrito means "jugs" in Spanish and refers to the Mexican tradition of drinking water and other drinks in clay potter jugs. Jarritos comes in 12.5 and 20-ounce glass and plastic as well as 1.5 liter bottles. They are also one of the few soft drinks in the United States containing actual sugar cane rather than the controversial high fructose corn syrup.

Does anyone know where to get them? Luckily I ate lunch at Distrito last Saturday and there was an entire wall full of them. I hope to be able to taste every flavor; there's even a "Jamaica" flavor which is pretty awkward yet intriguing. Of course the one I tasted at Distrito was fruit punch; so far...Jarritos is winning :).

P.S. Don't forget about the contest!

Thursday, June 10, 2010


That's right. The actual full time job is keeping me busy 24/7 until next Monday. Hasta pronto!

Wednesday, June 9, 2010

NYC PR Parade Honors...

I'm a fan of celebrating our culture but when we can that one day when we can go crazy, I think it's a bit much. The NYC Puerto Rican Day Parade is this weekend and I'm sure all Latinos are running a muck. To be honest we shouldn't use this one day a year to go crazy. I'm not saying go crazy every day, I just think it's weird how some people can wave a flag and not even know what the colors mean. If you do attend the parade, please act like you have an education.

On a related note, today Osvaldo Rios stepped down from participating in the parade. According to the NBCnewyork article, the Telemundo actor decided not to participate in New York City's Puerto Rican Day parade, after critics called for a boycott of the festivities because of his history of domestic violence. Apparently Rios was going to be named "padrino internacional" by the parade; whatever that means. This just proves someone's past can quickly come back to haunt them.

Tuesday, June 8, 2010

What Am I Doing This Week?

For 4 days I get to take a camera crew around Philadelphia. LTV Productions, the people behind Orale Con Veronica, will spend the rest of the week filming for an upcoming show on Philly tourism. Where do I plan on taking them? Well here's a quick schedule:
  1. Day 1 - Benjamin Franklin Parkway and Square 1682
  2. Day 2 - Historic Philadelphia
  3. Day 3 - Philadelphia Zoo, Please Touch Museum and El Centro de Oro
  4. Day 4 - Sesame Place, Distrito and the Comcast Center (HD Wall)
This will be an intense week at work but I'm looking forward to the next few days. When looking at the bright side, this is another way for me to do what I do for a living. It's one thing promoting all these things in Philly, but it's another to actually experience them. So wish me luck and be sure to follow @PhillyTeAma on twitter for minute to minute updates.

The Jersey Shore Strikes Again

So what happens when you mix Latinos, mainstream music and the Jersey Shore? You get Enrique Iglesias' new video featuring Pitbull and the cast from the Jersey Shore. Not sure who exactly agreed to this partnership but it's stupid. Guanabee did note there must have been lots of film editing because at no point do you see anyone in the same room together. EI's music is different from a lot of "Latinos going mainstream" but egh I'll take it; he's doing his thing.

I couldn't even watch the whole thing but if you want to...

Monday, June 7, 2010

La pasión del Mundial

As you all should know Shakira recorded the official song for the 2010 World Cup...which actually starts soon! And because this is probably the most watched sport/event in the freaking world, everyone is taking advantage of this opportunity. Univision of course has teamed up with the World Cup and they're taking it to the next level.

Pretty soon you'll be watching the World Cup in the movie theaters; well not exactly. Univision and the World Cup has rolled out an advertising campaign in movie theaters across the country which features international superstar Shakira singing “Waka Waka (Esto es Africa/This Time for Africa)The vibrant 30-second spot features images of Shakira singing, exciting soccer moments and the cultural richness of the host country of South Africa – it conveys the incredible energy of this month-long event and the passion the fans feel for the game.

And remember, with you can stream all 64 games for free, and with smart phone applications for iPhone, Droid and BlackBerry you keep updated on the go.

Make that Child Lighter?

As if the SB1070 issue in Arizona isn't getting out of hand, now we have education leaders telling artists/schools to change the tone of a mural. According to an article in AOL news, Officials at Miller Valley Elementary School in Prescott, Ariz., asked the painters of the mural to lighten the skin of children depicted after a city councilman denounced its prominent portrayal of ethnic minorities. Following protests, the principal apologized today for making the request. "Miller Valley made a mistake when we asked them to lighten the mural. We made a mistake," said Principal Jeff Lane.

Really though? You're asking to change the skin tone what is supposed to be a Mexican-American child? According to some comments made by AZ citizens, the mural is "tacky," "ghetto" and "ugly." I have no clue how they come to that conclusion from the above mural but it's definitely not ghetto. I don't understand how and why this is happening in AZ but we can't let this go any further.

Sunday, June 6, 2010

That Really Doesn't Grind My Gears...Fun Work

You know there are days when working just seems to SUCK! Well I'm glad there are those days when working is fun. This past Saturday I was able to volunteer my time at the 3rd Annual Roots Picnic. Although it was a long, hot was well worth it. Lots of great people and the performances were great as well. Hasta el proximo año!

P.S. This week I'll be working with a camera crew from Boston! I get to show them around town for 4 days. Best part? We're visiting Sesame Place!

Friday, June 4, 2010

2010-2011 U.S. Hispanic Social Media Guide

Ever wonder where Latinos are at? Well they are everywhere and you can also talk to them online. The Hispanic PR Blog has officially released the 2010-2011 U.S. Hispanic Social Media Guide, the ultimate “How To” guide to Hispanic social media marketing, is now available free to marketers nationwide. Featuring best practices and intriguing discussions from many of the nation’s top voices, the guide explores current and upcoming trends in the Hispanic social media and marketing space.

Including in the booklet you'll find “How to Build and Manage a Hispanic Online Community,” “How to Work Effectively with Latino Bloggers,” and “How to Measure Multicultural & Multilingual Social Media Campaigns.” For a few years now, more and more marketers are starting to notice the Latino online presence. If you ever want to see the Twitter presence, just ask a question and hashtag it with #Latism. You'll be surprised by the number of responses you get.

To receive a free copy of the 57-page guide, register at

Thursday, June 3, 2010

That Really Grinds My Gears...BP

As the oil spill in the Gulf continues we have to ask ourselves, "What the hell is going on!?" Sooner or later the oil will wrap around Florida and make its way to our region in the Northeast. Does anyone else think that's a little too crazy? Our beaches will be soaked in the nastiest thing possible. This reminds me of the Saved by the Bell episode when oil struck. Such a tragedy. We really can't blame anyone; actually, only mankind.

Not Your Average Drink

I can't remember the last time I had a Jarrito? An obvious Fanta competitor, this Mexican soda drink comes in many many flavors. There is Guava, Lemon-Lime, Fruit Punch, Mandarin and seven other flavors which can quench your thirst. Fun Fact: Jarritos began as Mexico’s first national soft drink over 60 years ago!

To get people fired up with the ever popular drink we now have Jarritos Nation! The great folks at Jarritos have designed we website to bring all fans of Jarritos together and award prizes for posting photos. Entering is very easy – just head to and “claim” a location on the map with a photo. Prizes range from packages of Jarritos to digital cameras and even a 12 day cruise to Hawaii! I've already claimed my location, hopefully you will too.

Wednesday, June 2, 2010

Tweets on a Disaster Day

With all the chaos going on in the world, we tend to have a little more to say than usual on Twitter. Imagine tweeting during "2012" or "Cloverfield"!? Either way, here are today's tweets of the day.

The latest craze is the World Cup in South Africa and everyone is taking advantage!

When tweeting a little extra is...well a little extra lol.

On a positive note, Philly is in the Stanley Cup!

Really though? I guess a commercial can save the world.

Latina Women...Raawwrr

So what is it about Latinas that gets us as a people all fired up? First you have the teenage sector, then the single ladies and finally...moms! Hell there's even a whole magazine geared towards Latinas (and that's just one). In today's constant changing economy and increasingly competitive business environment, the evolving Hispanic demographic market in the U.S. is one of the most viable segments for incremental growth companies, marketers and multitude of businesses.

If you're interested in Latinas (as a marketingsegment) then there's something for you in NYC. LatinVision Media announced the line-up of top Hispanic marketers scheduled to join its "Marketing to Latinas" conference to discuss emerging trends and new strategies for reaching the $1 trillion market. Yes $1 trillion...a lot of buying power. The one-day conference, which is open to the public, begins at 8 a.m. Thursday, June 10th at the Prince George Ballroom, 15 East 27th Street, New York, NY 10016.

Tuesday, June 1, 2010

Mother Nature...She's Angry

In case you can't take a hint, mother nature is extremely angry. Whether she throws natural disasters at us or destroying our technology, I think it's time to start thinking about our future. In the latest "WTF IS GOING ON" scenario, the first of what seems to be MANY tropical storms has hit land. I guess Avatar wasn't good enough; or 2012, The Day After Tomorrow and so on.

According to, more than 175 are dead in Central America due to Tropical Storm Agatha. As if a tropical storm wasn't enough, "Guatemala also is feeling the effect of the Pacaya volcano, which erupted Thursday night and continued to spew ash Tuesday. Three people were killed when they were crushed by rocks strewn by the volcano." On a normal year, the Atlantic sparks up around 6 hurricanes; last year we only had 3. This year you ask? Looks like it's going to be either 7 or 8.

Tito in Concert - Part Dos

I can list the things that went wrong with this concert but I won't. Remember it's always about the experience! Tito El Bambino was in concert in Atlantic City last Sunday. Here's just a preview of the concert; mind you I don't go to concerts at all. This was my third...ever.