tag:blogger.com,1999:blog-76075081350693502542024-02-07T15:25:48.555-05:00h i s PANICa blog about LATINOS en los Estados Unidos and then someAnonymoushttp://www.blogger.com/profile/13203857996624332282noreply@blogger.comBlogger1599125tag:blogger.com,1999:blog-7607508135069350254.post-37799335564708266402016-03-10T10:56:00.002-05:002016-03-11T09:24:00.368-05:00Advocacy Among Diverse Communities
Photo via @VotoLatino
I had the opportunity to attend an event titled "Advocacy Among Diverse Communities" presented by Change.org and the Grassroots Professional Network. This was a great opportunity to hear how minority based organizations work on advocacy campaigns and how they are integrated into the bigger picture/mission.
The panelists were Sierra Jackson, Chang.org; Maria Urbina, VP Anonymoushttp://www.blogger.com/profile/13203857996624332282noreply@blogger.com2tag:blogger.com,1999:blog-7607508135069350254.post-1156439089234016612016-02-19T18:59:00.002-05:002016-02-19T18:59:55.510-05:00Buzzfeed launched Pero Like
Just yesterday I presented on how to reach the Latino audience. So how do you? The answer is not that easy because it depends on a LOT of factors.
It's been no secret that Buzzfeed has invested a lot in hiring Latino employees and even Latino content. Just recently they launched a YouTube and Facebook content driven site called Pero Like. The platform will have “content that resonates with Anonymoushttp://www.blogger.com/profile/13203857996624332282noreply@blogger.com0tag:blogger.com,1999:blog-7607508135069350254.post-56820382521704819402016-02-17T22:26:00.000-05:002016-02-17T22:26:57.797-05:00Myths and Realities of Engaging the U.S. Latino Audience
Tomorrow afternoon I get to speak at the Washington Nonprofit Conference. The session titled "Myths and Realities of Engaging the U.S. Latino Audience" is about just that: why it's important for nonprofits to engage with U.S. Latinos and horrible myths. Remember...a bad translation can really mess up your entire campaign.
The session will be presenting with Rosa Del Angel, Digital Marketing Anonymoushttp://www.blogger.com/profile/13203857996624332282noreply@blogger.com0tag:blogger.com,1999:blog-7607508135069350254.post-68808293296949958602016-02-15T16:24:00.003-05:002016-02-19T09:04:38.218-05:00A quick update from Navaja
So where have I been?
It's been months since I have written a post and years since I've regularly updated the blog. Probably not the best strategy. Since 2008 I've enjoyed accepting pitches and just regularly writing about anything of interest. Yes it is difficult maintaining a blog and finding new ideas so I welcome anything you think would be great to discuss!
In July 2015 I accepted a Anonymoushttp://www.blogger.com/profile/13203857996624332282noreply@blogger.com0tag:blogger.com,1999:blog-7607508135069350254.post-75339005039947950922015-10-16T10:55:00.004-04:002016-02-04T20:57:29.294-05:00We are #MoreThanALabel
Hispanic Heritage Month may be officially over, but that doesn't mean we can't keep celebrating accomplishments across the United States (or fighting the fight). Then again...why are we still fighting this fight?
I received an email from SocialWork@Simmons about participating in their #MoreThanALabel: Immigrant Stories, Simmons College’s online MSW Program’s campaign to promote Anonymoushttp://www.blogger.com/profile/13203857996624332282noreply@blogger.com0tag:blogger.com,1999:blog-7607508135069350254.post-46523499342041453652015-10-11T19:05:00.000-04:002015-10-11T19:05:07.828-04:00Tide "Washes Away Labels" with NCLR
I love it when major corporations join forces with social serving agencies. This is why I was happy to see when Tide teamed up with NCLR for the #WashAwayLabels campaign. Sure it's about selling the product but the message is clear...get rid of stereotypes.
According to an article on MySanAntonio.com, "Tide is hoping to help the Latino community 'delete' the negative tags and Anonymoushttp://www.blogger.com/profile/13203857996624332282noreply@blogger.com0tag:blogger.com,1999:blog-7607508135069350254.post-27772320834816708082015-09-24T21:27:00.000-04:002015-09-28T11:46:18.222-04:002015’s States Where Hispanics Are Most Assimilated
According to U.S. Census Bureau population estimates as of July 1, 2013, there are roughly 54 million Hispanics living in the United States, representing approximately 17% of the U.S. total population, making people of Hispanic origin the nation's largest ethnic or race minority.
During every political season, Latinos seem to become more and more important. In fact, marketing to Latinos seemsAnonymoushttp://www.blogger.com/profile/13203857996624332282noreply@blogger.com0tag:blogger.com,1999:blog-7607508135069350254.post-51703631164448475792015-09-15T21:45:00.001-04:002015-09-15T21:45:52.943-04:00GALAEI moves to Philadelphia's Latino neighborhood
GALAEI, a queer Latin@ social justice organization serving the Philadelphia community since 1989 was founded to respond to the lack of support and resources for our community during the HIV epidemic. Their programs include transgender services, youth programs, and sexual health and HIV prevention.
For years (since their founding) their office was located in Center City, miles away from Anonymoushttp://www.blogger.com/profile/13203857996624332282noreply@blogger.com0tag:blogger.com,1999:blog-7607508135069350254.post-47342932020783580312015-08-26T12:14:00.001-04:002015-08-26T15:27:52.181-04:00Jorge Ramos fights back against Donald Trump
I'm a reporter. My job is to ask questions. What's "totally out of line" is to eject a reporter from a press conference for asking questions
— JORGE RAMOS (@jorgeramosnews) August 26, 2015
Sure it's been a while since I've been posting. And sure the things I post are mostly personal and have an opinion. But maybe it's about time I start writing again (I've heard that before).
We all know Anonymoushttp://www.blogger.com/profile/13203857996624332282noreply@blogger.com0tag:blogger.com,1999:blog-7607508135069350254.post-5361374944291317542015-04-20T20:21:00.001-04:002015-04-20T20:21:22.478-04:00Univision pulling the plug on Don Francisco's Sábado Gigante
Photograph: Lynne Sladky/AP
So September 19, 2015 will be the final broadcast of Sábado Gigante on Univision. Doesn't that suck! After 53 years of musical performances, crazy game shows and special guests, we have to say goodbye to Don Francisco (Mario Kreutzberger).
According to the press release, "Don Francisco will continue contributing to the Univision Network with new projects and by Anonymoushttp://www.blogger.com/profile/13203857996624332282noreply@blogger.com0tag:blogger.com,1999:blog-7607508135069350254.post-47220982506002078892015-02-21T20:12:00.002-05:002015-02-21T20:12:26.700-05:00Coca Cola creates web sites with emojis
A billboard on the highway has to capture your attention in an instant. The less words the better. Only an image? That could work as well. What if it was just a website? Better yet...an emoji?! Well that's exactly what Coca Cola has created.
Coca Cola Puerto Rico recently launched an emoji web address ad campaign. All the URLs include one of the famous emojis we love to send but ending in .Anonymoushttp://www.blogger.com/profile/13203857996624332282noreply@blogger.com0tag:blogger.com,1999:blog-7607508135069350254.post-71611007446610404772015-02-18T20:53:00.000-05:002015-02-18T20:55:01.587-05:00International Star Kate Del Castillo signed my tweet
Just a few weeks ago I came across a promoted Tweet from @KateDelCastillo (internationally acclaimed film & television actor) who has some of us may know starred in Telemundo's hit novela, "La Reina del Sur." I thought to myself, well this is a nifty #SignMyTweet campaign brought to you by Xfinity Latino.
Of course I had to tweet to them congratulating on an awesome campaign. I Anonymoushttp://www.blogger.com/profile/13203857996624332282noreply@blogger.com0tag:blogger.com,1999:blog-7607508135069350254.post-83283706734545112402015-01-27T20:04:00.003-05:002015-01-27T20:04:53.769-05:00Your Miss Universe is Colombian
So it's been a few days since Paulina Vega (Miss Colombia) was crowned Miss Universe in Doral-Miami, Florida. Well deserved you think? Like many pageants and competitions, the crowning moment usually leads to "so and so was robbed" across all social media.
This year, when 22-year-old model Kaci Fennell, Miss Jamaica, was announced as the fourth runner-up, viewers immediately weighed in Anonymoushttp://www.blogger.com/profile/13203857996624332282noreply@blogger.com0tag:blogger.com,1999:blog-7607508135069350254.post-53660014764893521722015-01-21T12:42:00.000-05:002015-01-21T12:42:17.578-05:00A Latino mayoral candidate in Philadelphia?
Things are getting interesting in the upcoming mayoral race in Philadelphia. Of the four officially declared Democratic candidates, 50% are Latino. And when we mix race relations to high political elections, everyone is bound to add their two cents about what "they" can do for the community. But it isn't only about race right?
Al Dia News did state the following (and very true):
"One Anonymoushttp://www.blogger.com/profile/13203857996624332282noreply@blogger.com0tag:blogger.com,1999:blog-7607508135069350254.post-61406053581606832002014-12-29T11:23:00.000-05:002014-12-29T11:23:15.359-05:00A real show stopper: STOMP
I had the wonderful opportunity (thanks to the Kimmel Center for the Performing Arts) to attend Stomp at the Merriam Theater in Philadelphia. This was a part of their "Tweet Seats" program to get social buzz going for the show.
Although I've heard great things about the show and have seen the ads, I didn't know what to expect. But I can honestly say I enjoyed myself a lot. The idea behind Anonymoushttp://www.blogger.com/profile/13203857996624332282noreply@blogger.com0tag:blogger.com,1999:blog-7607508135069350254.post-5733810747324843802014-12-16T21:55:00.000-05:002014-12-16T21:55:14.432-05:00Art matters in the Latino community
I'm not an artist...that's pretty obvious. But I can appreciate what the arts and culture world does for people and communities. Whether on a local or national scale, it's been proven that all forms of art can enrich and change a persons life. It's important to also grasp how important it is in the Latino community.
I've met some incredible Latino artists in the last 9 years in Philadelphia.Anonymoushttp://www.blogger.com/profile/13203857996624332282noreply@blogger.com0tag:blogger.com,1999:blog-7607508135069350254.post-35834471249367130872014-12-11T09:27:00.000-05:002014-12-11T09:28:27.783-05:00Sigma Lambda Beta's Penn State president victim of racism
pic.twitter.com/XSgKX9p2jp
— PennStateBetas (@PennStateBetas) December 10, 2014
It's known that I'm in a predominately Latino fraternity that was founded at Temple University in Philadelphia, PA. I pledged Spring 2004 and have even written about it during my graduate studies at Saint Joseph's University. Since then I've pushed to be a better Latino male in the world we live in since inAnonymoushttp://www.blogger.com/profile/13203857996624332282noreply@blogger.com0tag:blogger.com,1999:blog-7607508135069350254.post-72941010565674162242014-12-09T08:54:00.002-05:002014-12-09T08:54:59.974-05:00Coca-Cola and #HazAlguienFeliz
Instead of creating something new, it's always important to integrate new campaigns with your traditional campaigns. Of course this isn't for every corporation but Coca-Cola is doing it right.
We all know Coca-Cola's "Share a Coke" campaign. The campaign distributed bottles with names and adjectives meant to be shared whether it was friendship, John, or happiness. Name Anonymoushttp://www.blogger.com/profile/13203857996624332282noreply@blogger.com0tag:blogger.com,1999:blog-7607508135069350254.post-53551939425043578862014-12-01T16:25:00.001-05:002014-12-01T19:20:48.188-05:00FuelersTV: Online video content for Honda
Videos. We love them. We share them. We click on them. And that's pretty much what I've been seeing in my Facebook feed for a good month now. Anything longer than 1 minute and I am not interested.
So how do you keep people engaged with video? Do they have to be 30 seconds like a TV ad? Less? Social video like Vine and Instagram have been paving the way for more video content. I'm sure there Anonymoushttp://www.blogger.com/profile/13203857996624332282noreply@blogger.com0tag:blogger.com,1999:blog-7607508135069350254.post-90013276814762870392014-11-18T22:25:00.002-05:002014-11-18T22:25:36.456-05:00Dave and Busters celebrates Taco Tuesday...seriously
This week I'll be in Nashville, TN for the Social Media Tourism Symposium. During the conference attendees learn best practices in the travel and tourism industry in regards to...well social media. Case studies, content management, selling hotel rooms, e-newsletters, and brand marketing are just some of the topics we'll be discussing.
This leads me to the following: Tweets gone wrong.
Anonymoushttp://www.blogger.com/profile/13203857996624332282noreply@blogger.com0tag:blogger.com,1999:blog-7607508135069350254.post-9925797660568408132014-11-17T22:03:00.000-05:002014-11-17T22:03:09.868-05:00The State of Hispanic Business
The Greater Philadelphia Hispanic Chamber of Commerce (GPHCC) has released "The State of Hispanic Business" for the Greater Philadelphia region. "The report provides business and consumer insights about Latinos, the region's fastest growing and increasingly influential market segment," said Varsovia Fernandez, President and CEO of the GPHCC.
The report highlights various business Anonymoushttp://www.blogger.com/profile/13203857996624332282noreply@blogger.com0tag:blogger.com,1999:blog-7607508135069350254.post-29204739426262421582014-10-29T21:01:00.001-04:002014-10-29T21:01:20.509-04:00Shakira's YouTube Mini-Series with Fisher-PriceRemember when we told you about Shakira's partnership with Fisher-Price? Well it also included a YouTube mini series.
Some of the video subjects include:
Talking to Baby.
How Motherhood has Changed Her.
Working with Fisher-Price.
Milestones.
Watch them all after the jump.
Anonymoushttp://www.blogger.com/profile/13203857996624332282noreply@blogger.com0tag:blogger.com,1999:blog-7607508135069350254.post-89602317030250076332014-10-28T21:56:00.000-04:002014-10-28T21:56:28.379-04:00Sharing your moment with Coca-Cola
Maybe it's just me but have you noticed all the Hispanic Heritage (Month) posts have ended? Actually...now I'm seeing a lot more Dia de los Muertos posts from corporations still taking advantage of a culture they do not understand.
Anyways. I recently came across the following tweet:
#MomentosCoke are memorable family moments, take a journey to your roots. Visit http://t.co/2HDo6tyWlV Anonymoushttp://www.blogger.com/profile/13203857996624332282noreply@blogger.com0tag:blogger.com,1999:blog-7607508135069350254.post-87531283289463465592014-10-27T22:44:00.000-04:002014-10-27T22:44:31.675-04:00American Hispanics by the Numbers
As of 2013 Latino buying power stands at an impressive $1.2 trillion, with women driving the purchases. Right now, with 53 million Latinos in the U.S., one in six Americans is Latino. In three short decades, it will be closer to one in three. These are all facts.
But where else do we get our facts? The media? Television shows? These are all biased mediums that don't really showcase the Anonymoushttp://www.blogger.com/profile/13203857996624332282noreply@blogger.com0tag:blogger.com,1999:blog-7607508135069350254.post-63675368900026586622014-10-24T21:34:00.000-04:002014-10-24T21:34:12.372-04:00Shakira to team up with Fisher-Price
As if Shakira can't become even more inspiring, she's now officially teamed up with Fisher-Price.
According to the Associated Press, Shakira and Fisher-Price will release six products that were co-developed by Shakira in November. The singer reached out to the company about the team up and proceeds from sales will go to her Barefoot Foundation. Some of the toys include a bouncer thatAnonymoushttp://www.blogger.com/profile/13203857996624332282noreply@blogger.com0