Philadelphia's greatest accomplishment, Comcast Corp., recently launched Xfinity TV in Spanish in an effort to increase programming available to Latinos on television, on demand and online. Go figure. The Latino TV portal, XfinityTV.com/LatinoTV, offers Comcast digital subscribers free access to over 500 Spanish-language movies and shows. Score.
So what exactly does this mean? More Latinos jumping over to the Comcast side? This probably is good news for NBC and Telemundo since they all fall under that umbrella. If that's case, why did Comcast hire Sofia Vergara as their spokesperson? Doesn't she have an awesome show on ABC? Either way, kudos to Comcast for "finally" reaching out to the new-age Latino consumer. Maybe we'll convince our families to switch over from *cough* DirecTV.
1 comment:
It's good that Comcast is expanding their Spanish content however it doesn't seem as though they are adding Spanish channels. I work for Dish Network and I can tell you that Dish carries 4 Spanish packages and even an add-on Latino Bonus package that can be added to one of the Americas Top package. If you're looking for more channels and lower cost you may want to shop around a bit before deciding.
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