PPRA's Social Media 201 program

This coming Thursday, February 24 I will be speaking at a Philadelphia Public Relations (PPRA) panel about social media. We all know how to use Facebook, Twitter and some blogging, but what about success stories? ROI? Tools? Well thankfully I don't have to talk about ALL of these subjects. Plus there will also be a good group of panelists joining me.

The full list of the panelists is:

• Eric Cortes, Media Relations, Greater Philadelphia Tourism Marketing Corporation
• Ben Grossman, Communications Strategist, Oxford Communications
• Nichole Kelly, Director of Social Media, CareOne Services
• Mark Lazen, Chief Technology Officer, Social Media Today
• Moderated by Carole Felton, Carole Felton Communications

So what will I be talking about? If it isn't obvious enough I'll be discussing how to reach a certain demographic using social media. I'll bring up topics like BeingLatino, #Latism and of course special projects I have accomplished at work. Looking forward to seeing everyone there and discussing social media.

P.S. If you can't make it but will be on Twitter, follow hashtag #PhillySM201