A few weeks ago, the Hispanic PR Blog hosted the Hispanic PR & Social Marketing Conference in Dallas, TX. In their video below, Olga Romero, Southwest Air's bilingual communications specialist, talks about the company's participation in the conference, its outreach to the Hispanic community and how airline merges have affected its communications. Southwest also recently opened up their doors at Panama City Beach, FL. It's a matter of time before I hear doors open in Puerto Rico. :)
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