One would think organizations have already integrated some sort of marketing towards Hispanics, but I think NASA finally stepped up. According to an article in the Orlando Sentinel, NASA has is launching a 4-year-old effort to reach out to Hispanics, in America and abroad. It was only a few weeks ago when Space Shuttle Discovery launched with the first Puerto Rican in space.
"We have seen an increase in interest from Spanish-language media in the past few years," said Katherine Trinidad, a NASA spokeswoman in Washington. "Understandably, the interest increases when there is a Latino astronaut aboard the international space station, as when Michael Lopez-Alegria [from Spain] was commander of the station, or when there is a Latino astronaut aboard the shuttle."
NASA's translator is actually a NASA Faculty Fellow, Jose Granda. He says he translates the reports so a sixth- or seventh-grade student would be able to understand. Imagine that gig though and the pressure...actually it wouldn't be that hard.
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