This year's winners include:
- Late-Night Museum Happenings Encourage New Audiences
Project: Midnight Madness
Recipient: Greater Philadelphia Tourism Marketing Corporation
Award: $350,000 - To engage younger audiences in the visual arts through a series of simultaneous late-night happenings at three of Philadelphia’s premier art museums - “Pop-Up” Performances Bring Latin Jazz to Philly Neighborhoods
Project: AMLA Flash Jazz Mobile
Recipient: Artists and Musicians of Latin America
Award: $35,000 - To cultivate new audiences for Latin jazz by presenting “pop-up” performances by local artists using a portable stage
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