I love a good Latino marketing campaign. Especially when it's from a huge corporation that knows what they are doing. Because we all know there are a lot of organizations that just slap some racist comedy together to make it market to us. Anyways. K-Mart recently launched "Madres y Comadres" which celebrates the challenges, drama and humor of raising Latin American children to identify with both cultures. The multi-faceted campaign features 12 interviews of real Latina moms from all over the country, shoppable back to school videos and a plethora of funny but true webnovelas. The videos bring basic real life situations with moms and their kids...hilarious. These videos sort of remind me of Modern Family. Not the whole show but the obvious family with Sofia Vergara.
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