Buzzfeed launched Pero Like

Just yesterday I presented on how to reach the Latino audience. So how do you? The answer is not that easy because it depends on a LOT of factors.

It's been no secret that Buzzfeed has invested a lot in hiring Latino employees and even Latino content. Just recently they launched a YouTube and Facebook content driven site called Pero Like. The platform will have “content that resonates with English-speaking Latinxs,” according to tweets announcing the project from staffers Alex Alvarez and Norberto Briceño. What did you notice there...Latinxs?

A Latino mayoral candidate in Philadelphia?

Things are getting interesting in the upcoming mayoral race in Philadelphia. Of the four officially declared Democratic candidates, 50% are Latino. And when we mix race relations to high political elections, everyone is bound to add their two cents about what "they" can do for the community. But it isn't only about race right?

Horrible news from Univision and Google

In a world of ever changing technology and landscapes, you start to wonder what business moves will be made in the next few years. Here are a few that were mistakes.

Okay so the first news from Google isn't horrible but it's ridiculous if you ask me. Google recently told the world they are launching a new web domain ".soy" that is intended for members of the Hispanic community. Really...(dot) soy.

Side note: I'd like to point out that I'm allergic to soy.

Anyways. I'm a firm believer that we should not have anything separate. By "we" I mean Latinos. By constantly segregating ourselves and not being inclusive, there are no steps moving forward. However, there are exceptions. Ad campaigns geared towards Latino audiences, Latino museums, and even foods (duh) are just some of the things that make Latinos unique. But with Latinos over-indexing online, why do we need a separate website? Sad to say, there already some partners on board with the (dot) soy.

Only time will tell if it's successful. Again this is a huge business move in order to improve profits. Egh.

News You Can Use: #RespectTheÑ, Social Innovators, and more!

As Latinos, we come in all shapes and sizes. But if it's one thing we have in common, it's social media. Read more about social media innovators and the unfortunate misspelling of someone who has passed away.

• Time to #RespectTheÑ Again: English-Language Media Can’t Handle Ñ in Peña’s Death -- How did I miss this? 
• 6 Brands That Succeed At Understanding Hispanic Marketing - I completely agree with this list. 
• Elianne Ramos named recipient of Social Media Innovator Award by Maryland governor - So honored to have met Elianne a few years ago. She is an asset to our community. 
• Hispanicize New York-Tri State Group Launches as Unique Platform to Unite Latino Influencers in Blogging, Marketing, Journalism, Tech and Entertainment - Guess I know where I'll be at real soon :)

News You Can use: Lists, first birthdays, Puerto Rico, and more!

From Al Dia: Alex Guevara (l) with his older sister, Dolly.

It's about that time! Here's your weekly "news you can use" where I highlight local and national stories of interest. Do you have an interesting story? Pass it along!

• Mis Primeras Mañanitas - Being Latino and Fisher Price give us the rundown about how to celebrate your baby's first birthday. Oh...there's also a contest as well :).
• 40 Under 40: Latinos in American Politics - Honestly who doesn't love a good list...especially on Latinos. Fact: There are only three Latino Senators, all Cuban-American men.
• ‘Isla del Encanto’ Public Art Mural Finally Finds a Home in Holyoke, Massachusetts - What's Hispanic Heritage Month without a good ol' fight about arts and culture in the community?
• When a Young Latino does in our city, there is only silence - And it's true. The media was all over the gay couple that was brutally attacked by a group of twenty-somethings. But what about this story?

theHispanic is back with "News You Can Use"

So I've been neglecting this blog for quite some time now. It's been about 4 months since my last post and even before that, I sporadically posted. I have no excuses. The Latino community in the United States is very important to me and I must continue sharing these stories. So...let's make this happen!

With that being said, let's start out with a weekly "news you can use" where I highlight local and national stories of interest.

• Sanchez wants language access in all city agencies (Philadelphia)
• Jessica Alba talks Latina identity, complexities of race in new generation
• Latino Partnership Leadership Institute Class 2015 (Philadelphia)
• Ken Trujillo entering race for Mayor of Philadelphia
• Latin run food trucks

So do you have a story to tell? Feel free to send me an email or tweet me!