You know, I wonder what goes through someone's head sometimes when they start advertising campaigns. Then I wonder why the agency/festival/parade/company would allow some slogans along with their name. Not only do you have the Puerto Rican Parade crest on this ad, but you're also advertising the idea about being Puerto Rican and drinking. Emboricuate? Um. Definitely sends a bad message.A recent TelemundNY article brings up all the drama from past Puerto Rican Day Parades as well. So what logic is there behind producing this advertising? Unfortunately if you ask me, it usually comes down to the money. If you're willing to pay that much money to sponsor an event, the business usually approves. Don't get me wrong though, this is not always the case. Would you let something like this print? Even if it meant the survival of your organization? Yes the Puerto Rican Day Parades across the country are meant for fun, but they are here to celebrate our culture and keep history alive.
2 comments:
Pues Bueno, Yo en mi opinion personal creo que no fue para ofender sino para darle color a la celebracion. Tu Sabes Como Es Pal' Vacilon PaPaaaa!!! No muy malo despues de todo no muy malo.. !!
Yo soy BORICUA mi amor es Puerto Rico....
MC
The strategy that goes behind this advertisement is undeniably about the money, not necessarily to embrace the Latino culture. Although it may seem as though the beer brand is supporting Latinos, it is instead portraying the image of Hispanics (in this case, Puerto Ricans) with alcoholism. Instead of trying to target the Hispanic market with thought-less, "witty" taglines, advertising agencies need to indulge the significance of the Hispanic culture through other methods.
Post a Comment