Buzzfeed launched Pero Like

Just yesterday I presented on how to reach the Latino audience. So how do you? The answer is not that easy because it depends on a LOT of factors.

It's been no secret that Buzzfeed has invested a lot in hiring Latino employees and even Latino content. Just recently they launched a YouTube and Facebook content driven site called Pero Like. The platform will have “content that resonates with English-speaking Latinxs,” according to tweets announcing the project from staffers Alex Alvarez and Norberto Briceño. What did you notice there...Latinxs?

Myths and Realities of Engaging the U.S. Latino Audience

Tomorrow afternoon I get to speak at the Washington Nonprofit Conference. The session titled "Myths and Realities of Engaging the U.S. Latino Audience" is about just that: why it's important for nonprofits to engage with U.S. Latinos and horrible myths. Remember...a bad translation can really mess up your entire campaign.

A quick update from Navaja

So where have I been?

It's been months since I have written a post and years since I've regularly updated the blog. Probably not the best strategy. Since 2008 I've enjoyed accepting pitches and just regularly writing about anything of interest. Yes it is difficult maintaining a blog and finding new ideas so I welcome anything you think would be great to discuss!

We are #MoreThanALabel

Hispanic Heritage Month may be officially over, but that doesn't mean we can't keep celebrating accomplishments across the United States (or fighting the fight). Then again...why are we still fighting this fight?

Tide "Washes Away Labels" with NCLR

I love it when major corporations join forces with social serving agencies. This is why I was happy to see when Tide teamed up with NCLR for the #WashAwayLabels campaign. Sure it's about selling the product but the message is clear...get rid of stereotypes.

2015’s States Where Hispanics Are Most Assimilated

According to U.S. Census Bureau population estimates as of July 1, 2013, there are roughly 54 million Hispanics living in the United States, representing approximately 17% of the U.S. total population, making people of Hispanic origin the nation's largest ethnic or race minority.

During every political season, Latinos seem to become more and more important. In fact, marketing to Latinos seems to be ore and more on everyone's mind. But then again some people have trouble marketing to Latinos because there are sub-groups. Is it the English dominant Latinos...or is it the parents that immigrated here?

GALAEI moves to Philadelphia's Latino neighborhood

GALAEI, a queer Latin@ social justice organization serving the Philadelphia community since 1989 was founded to respond to the lack of support and resources for our community during the HIV epidemic. Their programs include transgender services, youth programs, and sexual health and HIV prevention.

For years (since their founding) their office was located in Center City, miles away from the community they serve. But in April...they moved back into the community. The organization was very eager to get back into the community and unlike most agencies, no appointment is needed, no impersonal office building. Executive director Elicia Gonzalez told the Philadelphia Daily News she wanted GALAEI to be "...working for and in the community."

Jorge Ramos fights back against Donald Trump

I'm a reporter. My job is to ask questions. What's "totally out of line" is to eject a reporter from a press conference for asking questions

— JORGE RAMOS (@jorgeramosnews) August 26, 2015

Sure it's been a while since I've been posting. And sure the things I post are mostly personal and have an opinion. But maybe it's about time I start writing again (I've heard that before).