2015’s States Where Hispanics Are Most Assimilated

According to U.S. Census Bureau population estimates as of July 1, 2013, there are roughly 54 million Hispanics living in the United States, representing approximately 17% of the U.S. total population, making people of Hispanic origin the nation's largest ethnic or race minority.

During every political season, Latinos seem to become more and more important. In fact, marketing to Latinos seems to be ore and more on everyone's mind. But then again some people have trouble marketing to Latinos because there are sub-groups. Is it the English dominant Latinos...or is it the parents that immigrated here?

The personal finance website WalletHub recently conducted an in-depth analysis of "2015’s States Where Hispanics Are Most Assimilated." The numbers weren't that surprising but one thing I did think was, "There are Latinos in Vermont?"

Vermont and West Virginia are the top two states where Hispanics are most assimilated while New York and Colorado are the states where Hispanics are least assimilated. I wonder what country of origin each state includes. New York seems pretty obvious but I'm not so sure about Vermont. My home state of New Jersey also ranked as one of the lowest English proficiency among Hispanics...maybe due to its closeness to New York?

States were measured on three factors: Cultural & Civic Assimilation, Educational Assimilation and Economic Assimilation. 

Source: WalletHub

Some key stats include the following: 

For a number of metrics, we compared Hispanics vs. whites as a way to measure assimilation and normalize for differences that exist between states.

• Florida has the highest percentage of naturalized foreign-born Hispanics 18 years and over, at 30 percent, whereas New Mexico has the lowest, at 6 percent. 
• In Maine, the percentage of Hispanics with veteran status is nearly identical to that of whites who are veterans. Nevada has the highest difference of 11 percent, favoring whites. 
• In West Virginia, the median household income adjusted for cost of living for Hispanics and whites is nearly identical. The District of Columbia has the highest difference of $41,000, favoring whites. 
•  In Arkansas, Tennessee and Alabama, the unemployment rate for Hispanics and whites is nearly identical. Rhode Island has the highest difference of 10 percent, favoring whites.

For the full report and to see where your state ranks, please visit: https://wallethub.com/edu/states-where-hispanics-are-most-assimilated/15591/.