How to Twitter...in 2011?

It's almost the end of 2011 and if you haven't figured out what Twitter is or how it can be used to benefit your company...well then maybe you should just not even try. Sure there are people out there that call themselves experts but with an evolving trend, how exactly are you a specialist? I also don't really know how some businesses can come up with guides to Twitter when again...it changes.

I recently came across a website called Twiends. I already don't like the name but I have to give them credit for trying to cater to new Twitter users. Their main focus is to teach you how to gain more followers. While I agree getting followers gives you credibility at some point, but if you don't know how to talk with your followers, then what's the point. I do like their visual guides though. So let me stop bashing, this is clearly for new social media users. Once you've "mastered" Twitter for about a year, you can start thinking outside the box and finding new ways to engage.

Sincerely, @navaja1cortes ;)