So I work in a whole bunch of industries. Tourism, hospitality, marketing, Hispanic (yes it's an industry) and public relations. I recently wrote a post for the Philadelphia Public Relations Association about Hispanic PR in a newly created U.S.A. and it had me thinking, a lot. A lot because I can see people rushing to their executives saying, "We need to change our strategy." First of all (lol), you don't have to change your strategy, just integrate it.
I don't understand why it's 2011 and people are still confused about engaging the Hispanic market. There are so many ways of executing a thought out strategy and seeing results. First things first, whether Hispanic or Latino, stick to one of these! Second, ask yourself if you plan on targeting Spanish-speaking (only) Latinos or the new generation who likes to speak Spanglish. Third, try new things. Print. Digital. TV. Social Networking. It's all there and available. It does help if you have an actual Latino on staff. But if you all speak Spanish and know the market, then by all means go ahead.
P.S. Attend the Hispanicize conference. You'll learn a lot.
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