According to a MediaPost article today, Telemundo has launched its new strategic social media arm to better connect with the growing Hispanic presence on online social networks. The 5-person team called, Social@Telemundo, will take charge on all social media content and using it to spread the good word about their novelas, programs and news. What's interesting is that I've already noticed Telemundo's social media presence. They tweet, reply, mention their stars and pretty much have an unlimited number of Facebook pages. Although TV stations don't know how to see the return on investment, Telemundo and others most certainly see the value of social media.
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